Our Programs

Family walking down city sidewalk pushing stroller

Bright Cities

works with local nonprofit groups and city governments to adopt customized policies and programs that help protect residents by reducing their exposures to neurotoxic chemicals. Since its inception in 2016, nearly 30 cities have joined our program. Partnerships with other organizations that support city leadership - like the Mayors Innovation Project - provide additional peer-learning opportunities and resource sharing. 

Couple shopping for baby clothes

Bright Choices 

collaborates with partner organizations to manage and support strategic campaigns that result in measurable protections from exposures to neurotoxic chemicals. Bright Choices’ cornerstone campaign is systematically eliminating the unnecessary use of toxic flame retardants in furniture, children’s products and electronics. In addition, Bright Choices co-leads a campaign to reduce exposures to phthalates in dairy products. 

Baby smiling

Science Into Action

helps groups power up their work to protect children from neurotoxic chemicals. We equip parents and partner organizations with original online action tools, sharable original research and change-inspiring science. Science into Action is tackling the tragedy of lead poisoning and helping companies find solutions to get harmful pollutants and additives like arsenic, lead, and phthalates out of baby food and other products.

Baby holding toy phone


spearheads quantitative message testing to enable powerful, common messaging, teaming with HBBF alliance partners in study design. Communications also provides hands-on communication support and strategy expertise for partner initiatives that align with HBBF priorities. That takes many forms, from providing big picture strategic guidance to creating social media toolkits to developing customized messaging and lists of digital influencers and media outlets who can help make campaigns successful.